Sphera

PE-Backed Technology (SaaS) company for global chemical, oil & gas, metals & mining and manufacturing companies, delivering automation of operational risk management, environmental health & safety and product stewardship.

Notable Investors: Genstar Capital

My team’s responsibilities include marketing demand generation strategy, campaign execution and lead nurture programs, with a focus on data-driven optimization, marketing qualified leads, and building the sales pipeline.

Results:
• Generated $38 million in average annual marketing influenced pipeline.
• Delivered 10,000+ annual MQLs collectively across industries and solutions. The MQL to SAL average conversion rate was 17.6%, the SAL to SQL average conversion rate was 44.5% and the SQL to Closed-Won average conversion rate was 20.9%.
• Managed the marketing strategy for 2 acquisitions, including the merger of branding, digital marketing assets, campaigns and tactics.
• Facilitated marketing automation migration from Eloqua and implemented Pardot. Average volume of over 1 million emails sent per year.
• Pioneered the content marketing strategy and a resource hub of new media including webinars, videos, podcast, digital and print magazine.
• Managed multiple translated ccTLD web properties across Americas, EMEA and APAC.

Notable MarTech Implemented: Pardot, Engagio, Olark, On24, Wistia