Growth Marketing Focus

Strategy

Proven track record bringing new products to market, targeting the right audience, and crafting the right message to generate and capture demand.

Tactics

Experience in nearly every function on a marketing team at a manager and producer role, with the ability to launch agile marketing campaigns.

Technology

Hands-on experience vetting and implementing technology, including marketing automation systems Marketo, Hubspot, Act-On, Pardot, and Eloqua.


Cody-Ward

Bio

Hi, I’m Cody. I specialize in generating pipeline and accelerating revenue for VC and PE backed hypergrowth SaaS companies via marketing.

And I’ve failed enough times over the last 10 years to learn what levers generate profit and what levers do not.

Common initiatives I love to spearhead are demand generation, pipeline acceleration, customer acquisition strategy, targeted account up-sell / cross-sell campaigns, revenue measurement attribution, sales / marketing integration, technology utilization, budget optimization and team building.

My sweet spot companies are the intersection of B2B, SaaS, $20MM to $200MM ARR, 50%+ YoY growth, VC/PE backed, acquisition heavy and expanding globally. And I take pride working with these organizations to design and build scalable, effective and predictable growth engines and teams by focusing holistically on the people, strategy, tactics, process, technology and data.

My personal why is… I believe value is derived by simplifying the overly complex in order to return time, the most valuable resource.

Connect with me if you want a partner in pursuing life-long learning and honing this marketing craft. I’m always striving to get better at it.


Get in Touch

You’ll often find me acting as a change-agent with ambitious entrepreneurs that aim to push their products to market.