Growth Marketing Focus

Strategy

I partner with business leaders to bring new products to market, target the right audience, and craft the right message to generate and capture demand.

Tactics

Orchestrating execution across every function on a marketing team to launch holistic and agile marketing campaigns.

Technology

Hands-on experience vetting and implementing technology, including marketing automation systems Marketo, Hubspot, Act-On, Pardot, and Eloqua.


Cody-Ward

Bio

Hi, I’m Cody. I specialize in sourcing pipeline and accelerating revenue for hypergrowth companies via marketing.

I’ve learned over the last 10+ years how to build a scalable, predictable and effective marketing engine, and then pull the right levers to generate profit. My approach holistically unifies the people, strategy, tactics, process, technology and data together.

My contributions have resulted in measurable growth and successful exits for Integrate, Sphera, Applied Systems and EvoSure.

Common initiatives I spearhead are demand generation, pipeline acceleration, customer acquisition strategy, ABM up-sell / cross-sell programs, revenue measurement, multi-channel attribution optimization, sales / marketing integration, technology stack architecture, budget optimization and team building.

My sweet spot is the intersection of B2B, SaaS, $50MM to $250MM ARR, 50%+ YoY growth, VC/PE backed, acquisition heavy and expanding globally.

My personal why is… I believe value is derived by simplifying the overly complex in order to return time, the most valuable resource.

Connect with me if you want a partner in pursuing life-long learning and honing this marketing craft. I’m always striving to get better at it.


Get in Touch

You’ll often find me acting as a change-agent with ambitious entrepreneurs that aim to push their products to market.