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ABOUT

My personal why is… I believe value is derived by simplifying the overly complex in order to return time, the most valuable resource.

Hi, I’m Cody. I specialize in GTM strategies for pipeline creation of hyper-growth tech companies.

My sweet spot is the intersection of PE/VC-backed, B2B clients, SaaS + consulting solutions, scaling through ARR milestones, integrating strategic acquisitions and expanding into international markets.

My contributions as an operator have resulted in measurable growth and successful exits for Integrate (2021), Sphera (2021), Applied Systems (2018) and EvoSure (2015).

I’ve learned over the last decade+ how to integrate with sales then run scalable, predictable and effective GTM plays. My approach holistically tailors the people, strategy, messaging, tactics, process, technology and data together to maximize revenue and profit.

Common initiatives I spearhead include demand generation, pipeline creation, customer acquisition strategy, ABM up-sell / cross-sell programs, revenue measurement, multi-channel attribution optimization, sales / marketing lead routing, technology stack architecture, budget optimization and team building.

As an active LP and angel investor, I’m always interested in meeting fast-moving founders that want to get into the details on systematically scaling growth.

Recruiting & coaching

of high-performance marketing teams.

Recruiting & coaching

of high-performance marketing teams.

Recruiting & coaching

of high-performance marketing teams.

Holistic campaign design

to deliver core messaging and creative across all channels.

Holistic campaign design

to deliver core messaging and creative across all channels.

Holistic campaign design

to deliver core messaging and creative across all channels.

Pipeline modeling

to deliver top-of-funnel meetings which convert at a higher velocity and close rate.

Pipeline modeling

to deliver top-of-funnel meetings which convert at a higher velocity and close rate.

Pipeline modeling

to deliver top-of-funnel meetings which convert at a higher velocity and close rate.

GTM strategy

and positioning across markets, verticals and geos.

GTM strategy

and positioning across markets, verticals and geos.

GTM strategy

and positioning across markets, verticals and geos.

Architecture of tech stack

to full utilization, with AI and with an ROI.

Architecture of tech stack

to full utilization, with AI and with an ROI.

Architecture of tech stack

to full utilization, with AI and with an ROI.

Analysis and maturation

of the team, strategy, tactics, processes, technologies and data sources.

Analysis and maturation

of the team, strategy, tactics, processes, technologies and data sources.

Analysis and maturation

of the team, strategy, tactics, processes, technologies and data sources.

Want to connect with me as an growth marketing advisor or investor?

Chicago, IL, USA

www.codyward.com

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