Below is a tried-and-true growth marketing framework that I’ve used over the years to refocus the priorities of the marketing. The rule is, if it’s not on this list below – it’s a secondary priority. Marketing needs to own their own agenda and keep driving towards their goals and objectives.
Brand
- Mission & Why
- Ideal Customer Profile & Personas
- Value Proposition & Positioning
- Thought Leadership & Themes
- Product Launches & Promotions
- Consumerized Aesthetics & Design
Demand
- Revenue & Pipeline Objectives
- Omnichannel Integrated Marketing
- Channel Management & Optimization
- Routing & Lead Development
- Technology
- Data, Compliance & Governance
- Reporting & Measurement
Expand
- Real Time Conversations
- Enablement & Training
- Customer Advocacy
- Public Relations & Analyst Relations
- Partnerships & Strategic Alliances
- Experiential & Local Events