Hi, I’m Cody. I’m focused on generating pipeline and accelerating revenue growth for SaaS companies via marketing.
And I’ve failed enough times over the last 10 years to learn a lot of what doesn’t work and what does.
Marketing satisfies my need to inspire people, solve problems objectively, think creatively and drive for results.
Common initiatives I love to spearhead are demand generation, pipeline acceleration, customer acquisition strategy, targeted account up-sell / cross-sell campaigns, revenue measurement attribution, sales / marketing integration, technology utilization, budget optimization and team building.
My sweet spot companies are the intersection between B2B, SaaS, high growth, acquisition heavy and expanding globally. And I take pride working with these organizations to design and build scalable, effective and predictable teams and growth engines by focusing holistically on the people, strategy, tactics, technology and data.
My personal why is… “I believe in simplifying overly complex concepts because it gives people back the most valuable resource: time.” Others will decide what they do with all this saved time but I plan to share mine with my colleagues, friends and loved ones.
- Demand generation program creation and execution.
- Account based marketing (ABM) strategy and measurement.
- Pipeline acceleration and revenue marketing for SaaS technology companies.
- Go To Market (GTM) strategies for global expansion growth.
- Performance-driven digital marketing channel expertise.
- Effective top, middle and bottom of funnel performance campaigns.
- Web user experience and conversion optimization.
- Hiring, coaching and retention of high performing marketing talent.
- Establishing and improving marketing operations and productivity processes.
- Implementing cutting edge technologies to generate leads and deliver results.
-ABM: Integrate, Drift, Engagio, Sendoso
-Marketing Automation: Marketo, Eloqua, Pardot, HubSpot, Act-On
-Email Marketing: ExactTarget, MailChimp, Sigstr
-Digital Advertising: Paid Search (Google AdWords, Bing), Social Advertising (LinkedIn, Facebook, Twitter), 3rd Party Content Syndication
-Analytics: Domo, Google Analytics, WebTrends
-Data Mangement: Bombora, RingLead
-Executive Framing / Board Presentations
Connect with me if you want a partner in pursuing life-long learning and honing this marketing craft. I’m always striving to get better at it.