Brand

Clear and consistent stories that resonate with your market and builds brand affinity.

Demand

Creating experiences that generate conversations and inch prospects closer to understanding your offerings.

Expand

Building advocacy and engagement with your community of customers.

Hi, I’m Cody. I specialize in sourcing pipeline and accelerating revenue for hypergrowth companies via marketing.

I’ve learned over the last 10+ years how to build a scalable, predictable and effective marketing engine, and then pull the right levers to generate profit. My approach holistically unifies the people, strategy, tactics, process, technology and data together.

My sweet spot is the intersection of B2B, SaaS, $50MM to $250MM ARR, 50%+ YoY growth, VC/PE backed, acquisition heavy and expanding globally.

My contributions have resulted in measurable growth and successful exits for Integrate (2021), Sphera (2021), Applied Systems (2018) and EvoSure (2015).

Common initiatives I spearhead are demand generation, pipeline acceleration, customer acquisition strategy, ABM up-sell / cross-sell programs, revenue measurement, multi-channel attribution optimization, sales / marketing integration, technology stack architecture, budget optimization and team building.

My personal why is… I believe value is derived by simplifying the overly complex in order to return time, the most valuable resource.

Connect with me if you want a partner in pursuing life-long learning and honing this marketing craft. I’m always striving to get better at it.

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Specialties:
- Recruiting, coaching and retention of high performing marketing talent.
- Demand generation engine design and optimization.
- Account based marketing (ABM) strategy and measurement.
- Go To Market (GTM) strategies for global expansion.
- Performance-driven digital marketing channel expertise.
- Effective top, middle and bottom of funnel performance campaigns.
- Web user experience and conversion optimization.
- Establishing and improving marketing operations and agile processes.

Technical Skills/Tools:
-Architecting/Integrating Technology Stacks
-Executive Framing / Board Presentations
-Budget Management
-ABM: Rollworks, Integrate, Drift, Engagio, Sendoso
-Marketing Automation: Marketo, Eloqua, Pardot, HubSpot, Act-On
-Advertising: Paid Search (Google AdWords, Bing), Social Advertising (LinkedIn, Facebook, Twitter), 3rd Party Media
-CRM: SalesForce
-Data Mangement: LeanData, ZoomInfo, Bombora, RingLead
-CMS: WordPress, WebFlow
-Analytics: Tableau, InsightSquared, Domo, Google Data Studio

Next Steps...

Connect with me if you want a partner in pursuing life-long learning and honing this marketing craft. I’m always striving to get better at it.

Email Me