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Cody Ward Summary
Marketing professional with a track record of achieving success and understanding of complex digital marketing campaigns for both Global 500 B2B and Fortune 500 B2C financial services companies. Hands-on management and strategy for delivering ROI through lead generation and distribution, with high focus on channel optimization and scoring. Recent experience with rapidly launching 25+ unique digital campaigns across industries and business partners. Ability to continually optimize each campaign's strategy and focus, while managing closed-loop reporting. Have strong background and understanding of Paid Search, Search Engine Optimization, and Online Display Advertising. Also, technically proficient with graphic design, web development, and administration of CRM databases.

Certification Achievements